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If you were asked to name a dozen truly successful American companies, your list would include AT&T, Coco-Cola, Delta Air Lines, General Mills, IBM, Intel, Johnson & Johnson, and a handful of others. More than ten years ago, Fred Harmon and Garry Jacobs began to ask what it was that made these companies stand out, and why they've been able to sustain their success over so many years and against such stiff competition. As the result of a search that involved personal interviews with key employees from a wide mix of companies, the authors found some stimulating, thought-provoking answers. The Vital Difference reveals those answers to you. This book has also been published in Danish, French, German, Japanese, Portugese and Spanish. |
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