Strategic Business Assessment
Phase I Studies
Mira conducts strategic business assessments for companies to evaluate the
present performance of their businesses, assess prospects and potentials for growth,
identify unutilized strengths and unaddressed weaknesses, and formulate specific
recommendations to accelerate growth and improve profitability. Our typical
objective is to present recommendations that can double or triple profits within 18 to 24
We focus on the process of corporate growth and ways to energize a company to
accelerate its progress. The study covers all five components of the business-
Market - the needs in the market that the company seeks
to service and how it meets those needs, including sales, marketing, customer service.
Technology - the products and services the company
offers to meet customer needs including product development, design, engineering,
production, service delivery, quality and productivity.
People - recruiting, training, compensating and
motivating employees, with emphasis on eliminating stress and changing attitudes that
impede on growth.
Finance - the strategies and systems the company
utilizes to raise, invest, and manage financial resources.
Organization - the structures, systems, communication
and coordination management utilizes to deliver value-added products and services to meet
customer needs, with major emphasis on streamlining systems to support smoother, less
stressful, more rapid and efficient performance, so the business can naturally expand.
Phase 2 Projects - Implementation
Mira works closely with clients to implement recommendationns and achieve
tangible results. Phase 2 projects can be focused on specific issues such as value
implementation, project management, systems development or compensation plans or they may
focus on comprehensive implementation of all the strategies needed to achieve targeted
revenue and profit goals.
Mira also works with clients on a performance basis in wich our
compensation is primarily on the basis of achieving agreed upon goals for increasing
profits plus a modest monthly retainer during the course of the contract. Fees and
terms are negotiated ona case-by-case basis.
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